Scrapbook #2

Social Campaigns

Knowledge

This image represents an ad that that transfers knowledge to its viewers by demonstrating that no matter our skin color, every human being has the same physical anatomy--in this case, the heart.

Attitude

This ad shapes the attitude that a fit person has, because it reinforces the idea of perseverance and staying in shape.

Behavior

This ad serves to change behavior because it causes the viewer to think about how much electricity they use and encourages them to use less.

Appropriation

Title:"De stijl van de wrede stad" ("The style of the cruel city")

This piece appropriates a classic example of Piet Mondrian's Neoplasticism. The Dutch term for this art movement is "De stijl" which means "the style." Style, a main theme in the Hunger Games trilogy, is used for rebellion against the cruelty of the Capitol and thereby the inspiration for the title.


Advertising Messages

Instrumental 

This ad's messaging is instrumental because it offers a solution to dull knives by presenting a knife that is so good it's too sharp.

 Relational 

This ad is a relational message because it causes viewers to dream about traveling long distances over which their credit card can be used.

Testifying 

This ad employs testifying messaging because the woman in the picture is a representation of what may happen to a viewer who smokes excessively and doesn't quit.

Comparative 

This is a comparative ad because it shows the straw resisting the can of coke and its easy placement in the can of pepsi, underlining pepsi's superiority to coke.

Montage/Collage

Because of the recents riots over the case of Michael Brown, there is a lot of slandering and insults going around about policemen. I still believe in our system. I believe in and trust policemen everywhere, because in spite of mistakes they may or may not have made, they still keep our country safe.